Build a cloud architecture ready for what comes next.
Amazon Web Services is the backbone of modern enterprise software. We design, migrate, modernize and operate AWS environments that are secure by default, cost-aware by design, and built to scale — grounded in the AWS Well-Architected Framework.
Cloud workloads we architect, migrate & operate on AWS
What AWS is, and why it matters to your business.
Amazon Web Services is the world's most broadly adopted cloud platform — over 200 fully-featured services from compute, storage and databases to machine learning, analytics and edge computing, distributed across 30+ geographic regions.
Migrating to AWS is not a single decision — it is an architectural commitment that reshapes how applications scale, how teams operate and how the business buys capacity. Done well, it unlocks elasticity, accelerates delivery and shifts cost from capex to a usage-based opex model. Done poorly, it produces sprawl, surprise bills and security gaps.
H&H Soft Cloud helps enterprises turn AWS into a durable competitive advantage — designing architectures grounded in the AWS Well-Architected Framework, migrating workloads with a proven 6R model, and operating them with FinOps discipline.
Why it matters
AWS lets you replace capacity planning with elasticity. You provision what you need, when you need it, and release it the moment demand drops — turning infrastructure from a constraint into an enabler of experimentation and growth.
What it solves
- Unpredictable capacity and provisioning delays during peak events
- High hardware capex, idle capacity and data-center real-estate costs
- Slow release cycles, manual deployments and fragile change windows
- Disaster recovery complexity and untested business-continuity plans
Where H&H Soft Cloud fits
We sit between strategy and operations — translating business outcomes into Well-Architected AWS foundations, executing migration with engineering rigor, and operating what we build with FinOps, security and reliability embedded by default. Senior-only teams. No offshore hand-offs.
Eighteen AWS capabilities, one engineering team.
From the landing zone to the model endpoint — every layer of your AWS estate, designed, built and operated by certified specialists.
Cloud Strategy
Business case, TCO model, landing-zone blueprint and a prioritised migration backlog aligned to revenue and risk outcomes.
Cloud Migration
6R strategy (Rehost, Replatform, Repurchase, Refactor, Retain, Retire), wave planning, dependency mapping and validated cutover.
Modernization
Monolith-to-microservices decomposition, containerization, event-driven refactors and API-first modernization with strangler pattern.
Architecture Design
Well-Architected reviews across all six pillars — operational excellence, security, reliability, performance, cost and sustainability.
Compute
EC2 fleet design with Graviton, auto-scaling groups, Spot orchestration, and burstable vs. steady-state selection by workload.
Storage
S3 tiering with Intelligent-Tiering, EBS volume tuning, EFS for shared file, FSx for Windows/Lustre and lifecycle-based cost control.
Databases
Aurora, RDS multi-AZ, DynamoDB for key-value at scale, ElastiCache, Neptune graph and Redshift for analytics warehousing.
Networking
VPC topology, Transit Gateway mesh, PrivateLink, Direct Connect, Route53 DNS strategy and CloudFront edge distribution.
Security & Compliance
IAM least-privilege, SCP guardrails, KMS CMKs, GuardDuty, Security Hub, Config, WAF, CloudTrail audit aligned to CIS / NIST / ISO 27001.
Serverless
Lambda functions, API Gateway, Step Functions orchestration, EventBridge eventing and SQS/SNS decoupling for event-driven architectures.
Containers
EKS clusters with GitOps (ArgoCD), ECS Fargate for serverless containers, ECR registries, service mesh (App Mesh/Istio) and autoscaling.
DevOps & IaC
CodePipeline CI/CD, Terraform / CloudFormation / CDK modules, GitOps, policy-as-code (OPA), secrets management and progressive delivery.
Data & Analytics
S3 data lakes, Lake Formation governance, Glue ETL, Athena query, Redshift warehouse and EMR for big-data processing at scale.
AI/ML on AWS
SageMaker training & deployment, Bedrock foundation models, Comprehend NLP, Rekognition vision, Textract OCR and MLOps pipelines.
Observability
CloudWatch logs/metrics/alarms, X-Ray distributed tracing, OpenTelemetry, synthetic canaries and SLO/SLI dashboards with alerting.
Disaster Recovery
RTO/RPO design, multi-AZ/multi-region replication, pilot-light & warm-standby patterns, backup vaults and tested failover runbooks.
Cost Optimization
Rightsizing, Savings Plans, Spot orchestration, storage tiering, FinOps operating model with chargeback and anomaly detection.
Governance & Landing Zone
AWS Organizations, Control Tower, SCPs, account vending, CloudTrail organization trail, Config aggregators and centralized audit.
A deeper look at the AWS practice.
Twelve disciplines — each owned by certified specialists, each contributing to a coherent whole.
Cloud Architecture
Multi-account, multi-AZ, multi-region topology design grounded in Well-Architected pillars.
Migration
6R classification, wave planning, dependency mapping, application migration service & validated cutover.
Modernization
Strangler-fig refactors, microservices decomposition, event-driven architecture and domain-driven design.
Infrastructure
Landing zone, Organizations, Control Tower, networking, identity foundations and account vending.
Security
Defense-in-depth: IAM, KMS, GuardDuty, Security Hub, Config, WAF, Macie and compliance alignment.
Networking
VPC design, Transit Gateway, PrivateLink, Direct Connect, Route53 and CloudFront edge.
Serverless
Lambda, API Gateway, Step Functions, EventBridge, SQS/SNS — event-driven, pay-per-use architectures.
Containers
EKS GitOps, ECS Fargate, ECR, service mesh, autoscaling and progressive delivery.
DevOps
CodePipeline, Terraform/CDK, GitOps, OPA policy-as-code, secrets and progressive delivery.
Observability
CloudWatch, X-Ray, OpenTelemetry, SLOs/SLIs, dashboards, alerting and synthetic monitoring.
Cost Optimization
Rightsizing, Savings Plans, Spot, tiering, FinOps operating model and chargeback.
Disaster Recovery
RTO/RPO design, multi-region replication, pilot-light, warm-standby and tested failover runbooks.
How requests flow through an AWS Well-Architected estate.
Hover each layer to understand the services, design intent and guardrails. The diagram reflects how we build — not a marketing concept.
Users & Devices
Edge entryWeb, mobile, partner API and IoT traffic entering the platform.
Edge & CDN
Latency · WAFCloudFront, Route 53, WAF, Shield — terminate TLS, cache and shield.
Network & Load Balancing
RoutingVPC, ALB/NLB, Transit Gateway, PrivateLink — east-west & north-south.
Compute · Containers · Serverless
WorkloadsEC2, EKS, ECS, Fargate, Lambda — selected per workload profile.
Data & AI/ML
PersistenceRDS, Aurora, DynamoDB, S3, Redshift, SageMaker — durable & intelligent.
Security & Governance
Cross-cuttingIAM, KMS, GuardDuty, Security Hub, Config, CloudTrail, SCPs.
Observability & FinOps
OperateCloudWatch, X-Ray, Cost Explorer, Budgets, anomaly detection.
Real AWS solutions — problem to outcome.
Each solution is structured around the four things that matter: the problem, our approach, the technology and the measurable outcome.
Cloud Migration
Data-center contracts expiring; hardware refresh capex; capacity constraints at peak.
6R classification per app, wave-based migration factory with landing zone and validated cutover.
AWS Migration Hub, Application Migration Service, DataSync, Control Tower.
Capex shifted to opex; provisioning lead time cut from weeks to minutes; capacity elasticity at peak.
Cloud Modernization
Monolith release cycles measured in quarters; fragile deployments; team scaling blocked.
Strangler-fig decomposition into bounded contexts; event-driven contracts; progressive cutover.
EKS, Lambda, EventBridge, Step Functions, API Gateway, SQS/SNS.
Independent team deployment cadence; rollback in seconds; resilience to partial failure.
Serverless Platforms
Idle infra cost for spiky workloads; ops overhead for low-traffic services.
Event-driven decomposition, pay-per-use execution, no server management.
Lambda, API Gateway, Step Functions, EventBridge, DynamoDB, SQS.
Cost scales to zero at rest; sub-second scaling; no patching; faster iteration.
Data Platforms
Data siloed across systems; no single source of truth; analytics lagging behind operations.
Lake-house architecture with governed access; medallion data model (bronze/silver/gold).
S3, Lake Formation, Glue, Athena, Redshift, EMR, QuickSight.
Single governed source of truth; self-service analytics; ML-ready feature store.
Disaster Recovery
Untested DR plans; unverified backups; single-region concentration risk.
RTO/RPO-driven design; pilot-light or warm-standby; quarterly failover drills.
Multi-AZ/multi-region, Route53 health checks, RDS cross-region, S3 CRR, Backup.
Validated RTO under 1 hour; tested failover runbooks; audit-ready continuity.
DevOps Automation
Manual deployments; inconsistent environments; slow, risky change windows.
Infrastructure as code, GitOps, policy-as-code guardrails, progressive delivery.
CodePipeline, Terraform, CDK, ArgoCD, OPA, Secrets Manager.
Repeatable environments; deployment frequency up 10×; change failure rate down.
Cost Optimization
Unpredictable monthly AWS bill; orphaned resources; no ownership or chargeback.
FinOps operating model: visibility, accountability, optimization and governance.
Cost Explorer, Budgets, Savings Plans, Spot, Compute Optimizer, tagging.
30-50% cost reduction; per-team chargeback; anomaly alerts before they scale.
Security Architecture
Broad IAM permissions; unencrypted data; untracked configuration drift.
Defense-in-depth with preventive, detective and responsive controls across all accounts.
IAM, SCPs, KMS, GuardDuty, Security Hub, Config, Macie, WAF, CloudTrail.
Least-privilege enforced; drift auto-remediated; continuous compliance evidence.
What enterprises build on AWS with us.
Cloud-native SaaS platforms
Multi-tenant SaaS with isolation, metering and tenant-aware billing on EKS + Aurora.
AI/ML inference platforms
SageMaker endpoints, Bedrock RAG pipelines and MLOps with model monitoring.
Real-time analytics
Kinesis + Redshift Streaming + OpenSearch for sub-second operational dashboards.
Hybrid integration
Direct Connect + Transit Gateway bridging on-prem, AWS and edge locations.
Event-driven automation
EventBridge + Lambda pipelines automating finance, ops and customer workflows.
Regulated workloads
HIPAA, PCI-DSS, FedRAMP-aligned architectures with encryption and audit trails.
Disaster recovery sites
Multi-region warm standby with RTO < 1 hour and quarterly failover drills.
High-performance compute
Batch + ParallelCluster for genomics, rendering and financial simulation workloads.
How AWS supports your industry.
Where this technology can support each domain — framed by capability, not by unverified claims of past delivery.
Healthcare & Life Sciences
HIPAA-eligible services for EHR integration, medical imaging (HealthImaging), genomics on Batch and clinical analytics — with PHI encryption and audit trails.
Financial Services
PCI-DSS-aligned payment platforms, fraud detection on SageMaker, low-latency trading with Outposts and regulated data residency across regions.
Retail & E-commerce
CloudFront edge for flash-traffic peaks, personalization with Personalize, inventory analytics on Redshift and serverless checkout with Lambda.
Manufacturing
IoT SiteWise + TwinMaker for digital twins, predictive maintenance with Lookout for Equipment, and edge ML on Greengrass for shop-floor inference.
Education & EdTech
Virtual classrooms on Chime SDK, adaptive learning with SageMaker, content delivery on CloudFront and student data in HIPAA/FERPA-aligned stores.
SaaS & Technology
Multi-tenant SaaS with pool/silo bridge models, tenant-aware billing, AWS Marketplace listing and SaaS Control Plane integration.
Logistics & Supply Chain
Route optimization on Location Services, real-time fleet tracking with IoT Core and demand forecasting with Forecast.
Media & Entertainment
MediaLive + MediaPackage for live streaming, Elemental Transcode for VOD and CloudFront for global content delivery at scale.
Public Sector
FedRAMP and GovCloud (US) workloads, CJIS-aligned law-enforcement platforms and citizen-service modernization with cost transparency.
Ten disciplined steps — discover to scale.
Each phase produces a concrete artefact. Each artefact de-risks the next phase.
Discover
Stakeholder interviews, business goals, current-state inventory and success metrics.
Assess
Application portfolio analysis, 6R classification, dependency mapping and TCO baseline.
Architect
Landing zone, network, security guardrails and target Well-Architected design.
Implement
Infrastructure as code, CI/CD and migration factory execution per wave plan.
Integrate
APIs, identity, observability and security tooling wired into the estate.
Test
Functional, performance, chaos and security testing in staging with production parity.
Deploy
Blue-green or canary cutover, traffic shifting, rollback runbook and validated go-live.
Optimize
Rightsizing, FinOps reviews, performance tuning and Well-Architected re-reviews.
Govern
Policy-as-code, drift detection, audit evidence and compliance dashboards.
Scale
Multi-region expansion, platform engineering, SRE practices and 24×7 managed support.
AWS sits at the centre of your stack.
Compute, data and intelligence flow bidirectionally across the connected technology ecosystem.
Outcomes that compound.
Faster delivery
CI/CD and IaC shrink lead time from commit to production.
Better visibility
Unified observability across metrics, logs, traces and cost.
Reduced manual effort
Automation removes toil from provisioning, patching and scaling.
Improved scalability
Elastic capacity absorbs peaks without over-provisioning.
Better customer experience
Edge caching and global regions reduce latency to end users.
Improved governance
Policy-as-code and SCPs enforce compliance by default.
Better data utilization
Governed data lakes turn silos into a shared asset.
Operational efficiency
FinOps and rightsizing lower cost-per-transaction sustainably.
Durable resilience
Multi-AZ, multi-region DR and tested failover runbooks.
For architects and engineers — the detail.
Well-Architected architecture
We design around the six AWS Well-Architected pillars — Operational Excellence, Security, Reliability, Performance Efficiency, Cost Optimization and Sustainability. Multi-account landing zones via AWS Organizations + Control Tower, hub-and-spoke networking with Transit Gateway, and least-privilege IAM with permission boundaries. Every workload is reviewed against the Well-Architected Tool before go-live and quarterly thereafter.
- AWS Organizations with SCP guardrails
- Transit Gateway hub-and-spoke VPC mesh
- Multi-AZ HA by default, multi-region for DR
- Graviton-first EC2/EKS fleet for cost & perf
When AWS makes sense — and when it doesn't.
We are pragmatic about cloud strategy. AWS is rarely the wrong answer, but it is not always the only answer.
AWS makes sense when…
Elasticity, breadth and global reach outweigh fixed costs.
- Demand is variable or unpredictable. Auto-scaling converts capex into pay-per-use opex.
- You need a broad, deep service catalogue. Compute, data, AI/ML, analytics and edge under one bill.
- Global reach matters. 30+ regions deliver low-latency UX to users everywhere.
- Teams want to ship faster. Managed services remove undifferentiated heavy lifting.
- Compliance requires audit-grade evidence. CloudTrail, Config and audit-manager provide it natively.
Consider alternatives when…
Honesty over hype — traditional infrastructure still has its place.
- Workloads are steady-state at high utilisation. Owned hardware can be cheaper at 80%+ constant load.
- Data sovereignty demands on-prem. Air-gapped or specific-jurisdiction requirements may rule out public cloud.
- Legacy licensing is bound to hardware. Some licensed stacks cost more when virtualised — refactor first.
- Latency to on-prem systems is critical. Edge / Outposts hybrid may outperform full public-cloud lift.
- Team cloud skills are nascent. Without operating-model change, cloud cost and risk can both rise.
In these cases we may recommend hybrid (Outposts / Local Zones), a different cloud, or a phased modernization that defers migration until the operating model is ready.
Frequently asked AWS questions
Twelve questions that enterprise buyers actually ask before signing an AWS engagement.
Yes. H&H Soft Cloud operates as an AWS consulting partner with certified Solutions Architects, DevOps engineers, security specialists and data engineers across Compute, Storage, Database, Networking, AI/ML and Security domains. We apply the AWS Well-Architected Framework across every engagement.
A single application migration typically takes 2-4 weeks. A portfolio of 50+ applications follows a phased 6-12 month migration factory model using the 6R strategy (Rehost, Replatform, Repurchase, Refactor, Retain, Retire) with a landing zone, wave planning and rollback controls.
Yes. We typically reduce AWS spend by 30-50% through rightsizing, Savings Plans and reserved capacity, Spot instance adoption, auto-scaling tuning, storage lifecycle policies and a FinOps operating model with chargeback and anomaly alerts.
Yes. Our AWS Managed Services provide 24×7 monitoring, incident response, patching, backup verification, cost optimization reviews, Well-Architected reviews and architecture recommendations under SLA-backed contracts.
The AWS Well-Architected Framework is AWS's official guidance for building secure, reliable, efficient and cost-effective workloads. It defines six pillars: Operational Excellence, Security, Reliability, Performance Efficiency, Cost Optimization and Sustainability. We use it as the foundation for every architecture review.
It depends on workload profile. Serverless (Lambda, Fargate) suits event-driven, intermittent and unpredictable workloads with minimal ops overhead. Containers (EKS, ECS) suit microservices, portability and team Kubernetes expertise. VMs (EC2) suit legacy, long-running and licensed workloads. We assess total cost of ownership and team maturity before recommending an approach.
Yes. We design and build on Amazon SageMaker for model training and deployment, Amazon Bedrock for foundation model access, and AWS AI services like Comprehend, Rekognition, Textract and Transcribe. We also implement MLOps pipelines with model monitoring, drift detection and governance.
While AWS is our primary cloud practice, we routinely integrate AWS with Azure, Google Cloud and on-premises environments using hybrid networking, Transit Gateway, Storage Gateway and consistent infrastructure-as-code. We are pragmatic about cloud strategy and recommend AWS where it is the best fit.
We implement defense-in-depth using IAM least privilege, SCPs and guardrails via AWS Organizations, KMS encryption with customer-managed keys, VPC segmentation, GuardDuty threat detection, Security Hub aggregation, Config conformance packs, WAF and CloudTrail audit logging aligned to CIS Benchmarks, NIST and ISO 27001.
A landing zone includes a multi-account structure via AWS Organizations, SSO with role-based access, logging and security tooling accounts, networking foundations (VPCs, Transit Gateway, DNS), guardrails (SCPs, Config, GuardDuty), CI/CD bootstrapping and a self-service catalog. We typically deploy this with AWS Control Tower or Terraform.
Both. Roughly 70% of our work is brownfield — modernizing or migrating existing applications — and 30% is greenfield platform engineering. For brownfield we use the 6R strategy so each application is migrated, replatformed or refactored based on its business case and technical fit.
We offer fixed-scope assessments (Well-Architected review, TCO model), time-and-materials engineering for migration and modernization, and retainer-based managed support under SLA. The right model depends on scope certainty, duration and how much operational risk you want us to absorb. We'll recommend the best fit during the discovery call.
Build a cloud architecture ready for what comes next.
Book a free 30-minute consultation with a certified AWS Solutions Architect. We'll review your current estate, identify the highest-leverage next step, and leave you with a written recommendation — no slides, no sales pitch.